The upscale product line is a group of various products, and “Garnet” was designed as a theme color to unite them into one.

The eye-catching red drew attention at the point of sales and in brochures. Also other color variations were designed to provide attractive options for color coordination.

Multi-coated painting, the same technique often used for premium car bodies, gave more richness to the surface finish never seen in the home appliance category before.

This project proved the power of strategic color designing contributing to sales increase.

Client: Hitachi Ltd., Design Division, Home Solution Design Department

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