The master color palette for Epson products was produced in 2000 to serve as a basic color scheme representing corporate brand identity.

Systematic, consistent and easy-to-understand. These features make the color palette a useful tool for a global company formed by employees with multi-cultural backgrounds.

Based on the basic color palette, extensive variations are being developed and maintained internally by EPSON staff designers.

Client: Seiko Epson Corporation, Imaging Products Design Center