For this project, we used colors to categorize the product line.
Traditionally pink and blue were automatically selected as key body colors for hair dryers. Through collaboration with designers at Panasonic, the color variations were enhanced and developed into richer selections.

Our process started with the strategic redefinition of basic colors. The next step was to allocate strong trend colors to represent each product grade. This resulted in a clear distinction between the positioning of each product lines.

Client: Panasonic Electric Works, Ltd. Design Development Center Home Appliance Design Group

more on showcase 3 Panasonic “Pink”