For two consecutive years, STUDIO PI-PA cooperated to create unique identity colors for Hitachi’s premium home appliance product line.
In 2007, “Chocolat” was designed as a new color to follow the previous year’s theme color “Garnet”. The color is luxurious, but yet can be matched and coordinated with various styles of interior designs.
Our goal was to create a high quality upscale line targeted towards women, who are the decision makers in high-income families.
Client: Hitachi Ltd., Design Division, Home Solution Design
Read about “Garnet”